FROM A HUMBLE BEGINNING TO A HERITAGE OF NEARLY 25 YEARS

From a modest 800 square feet shop at Himayatnagar in 1993, envisioned by a pioneering entrepreneur who set it up with an initial capital of Rs 30,000 with assistance from only two employees, Dadu’s Mithai Vatika is today a progressive and dynamic entity. Far more than a sweet and savoury shop, Dadu's is a delicious destination that balances age-old recipes with cutting-edge innovation.

THE MAN WHO TRANSFORMED HIS PASSION FOR TASTE INTO HOUSEHOLD BRAND

Not swanky degrees or B-school fundamentals but through blessings of his mother and and expertise gained in Bengaluru, Sri Rajesh Dadu has shown the world that the compelling nature of human spirit and dedication to serve can work wonders. By listening to what customers desire and delivering it beyond their expectations, he has practically made a difference in the way food enthusiasts in Hyderabad pamper their taste buds.

4 STORES, 400 EMPLOYEES FOR ALL FOUR CORNERS OF THE CITY

A trusted name today for scrumptious sweet treats, best baked goodies and outstanding flavourful delicacies, Dadu's is spread throughout the length and breadth of Hyderabad – with Himayatnagar base in 1993 to Secunderabad outlet in 2003 and Jubilee Hills store in 2013 to Banjara Hills' best hangout in 2015. With a total of four integrated stores that cater to all four corners of the city and a team of over 400 workforce, Dadu's enables unrivalled choice and delicious year-round celebration of taste.

TIMELINESS COUPLED WITH QUALITY ABOVE ALL ELSE

At the heart of Dadu's phenomenal success is the team's ability to surpass customer expectations through superior taste and quality as well as devotion to timeliness. Whether it's a marriage, festive celebrations, a birthday bash or routine family indulgence, Dadu's offers a better experience every day to each one of its thousands of customers through pure ghee offerings, exclusive range and prompt delivery.

OVER 200 VARIETIES ON OFFER TO SATISFY EVERY PALATE

With an environment that fosters open thinking at Dadu's, the only direction is forward. Hence, innovation comes naturally here. While a majority of traditional sweet businesses offer only about 40 varieties at any point of time, through the initiatives of Sri Rajesh Dadu, Dadu's has created over 200 varieties for an unmatched experience to its customers. This not only

OVER 200 VARIETIES ON OFFER TO SATISFY EVERY PALATE

With an environment that fosters open thinking at Dadu's, the only direction is forward. Hence, innovation comes naturally here. While a majority of traditional sweet businesses offer only about 40 varieties at any point of time, through the initiatives of Sri Rajesh Dadu, Dadu's has created over 200 varieties for an unmatched experience to its customers. This not only satisfies every palate but compels the epicureans to come back for more and more.

A FIRM FOUNDATION THROUGH MODERNISATION AND INNOVATION

It takes a firm foundation to stay stronger and scale higher. Acknowledging this maxim, throughout the first decade of the business, Dadu's constantly reinvested its profits in modernising the set up and in innovating newer and tastier delicacies. These efforts have resulted in one of the most modern and integrated production facility spanning 50,000 sft that only a farsighted entity like Dadu's can conceive of, when it comes to sweet and savoury realm.

FROM REVOLUTIONISING BRICK AND MORTAR BUSINESS TO SPEARHEADING ONLINE SALE

As a forward-thinking chain of outlets, Dadu’s has constantly adapted itself to the changing times and has also joined the online bandwagon. As part of its evolvement endeavours, Dadu's has been actively engaged in promoting online sales by being active on international social platforms such as Facebook and Twitter. To sweeten its deal, Dadu's also offers gift coupons to encourage e-purchases. On the corporate front, Dadu's has given a special touch to festive gifts of who’s who of the Indian industry as well.

A FUTURE FULL OF FRESH NEW OUTLETS AND LOCALISING OF GLOBAL FLAVOURS

With a glorious past of over 23 years of dedication to service, Dadu's has in store a future of great expectations. On the anvil are exports plans in addition to the opening of ten more outlets in unrepresented parts of the city and rest of India. What's more, as the management personnel travel to all parts of the country and the world, they are always on the lookout on these trips to replicate an innovative treat or better the present offerings.

A FUTURE FULL OF FRESH NEW OUTLETS AND LOCALISING OF GLOBAL FLAVOURS